It’s time to rethink B2B tech marketing and PR objectives. Here’s how. By Janice Hughes, B2B Tech Marketing and Technology PR Leader
B2B Technology Marketing Agency
Market Savvy
Technically Fluent
Globally Influential
Make marketing and PR connections that drive your business-to-business (B2B) technology company forward.
Engage buyers, engineers, executives, and influencers.
With B2B marketing communications expertise, technical knowledge, and global connections, we focus on what motivates your audience.
Our technology marketing strategists, public relations professionals, and technical content developers are based throughout Canada, US, UK, and Europe. Each one of us is passionate about technology and serving you.
B2B Tech-Focused
Market your technical products and services to business audiences with a team of integrated marketing professionals who quickly understand your technology. Turn complex details into messages that resonate with demanding buyers for robotics, industrial automation, cybersecurity, embedded systems, enterprise solutions, and other technologies.
Market-Aware
Extend your marketing team with communications experts who ask good questions, uncover motivating factors and identify powerful strategies and tactics that build awareness, increase engagement, and generate high-quality leads.
Multi-Channel
Build market momentum and wring out all the value from your B2B technology marketing program by repurposing content into many forms across multiple channels.
Build awareness and adoption.
Access the precise set of skilled marketing and PR expertise you need today to increase the impact of your marketing and communications programs. Generate business results through B2B tech marketing, technology public relations, digital marketing, and content development.
Find and guide people who influence buying decisions, decision makers, and customers through every step of:
- Awareness
- Understanding
- Acceptance
- Adoption
- Loyalty
Elevate your brand and expand your reach.
With HCI, you gain access to B2B technology experts in many marketing communications domains:
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Strategic PR and marketing planning
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Media and analyst relations
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Content development and placement
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Messaging and positioning
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Digital marketing
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Lead generation
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SEO and analytics
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Social media
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Coverage results, analysis, and metrics
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Conference representation
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International exposure
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Buyer personas
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Spokesperson training
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Strategic PR and marketing planning
-
Media and analyst relations
-
Content development and placement
-
Messaging and positioning
-
Digital marketing
-
Lead generation
-
SEO and analytics
-
Social media
-
Coverage results, analysis, and metrics
-
Conference representation
-
International exposure
-
Buyer personas
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Spokesperson training
“You aren’t just an ordinary marketing agency. You know what a protocol is, what’s an RTOS, and what protocols are used in which applications. Most agencies don’t.”
