Generative search, peer communities, and dark social now obscure the bulk of the B2B tech purchase path. When prospects reject forms, the quest for traditional MQLs falls flat. Learn how technical brands can abandon form gates, establish ambient authority, arm multi-stakeholder committees, and capture genuine commercial demand.
Technology PR Services
For robotics, industrial automation, cybersecurity, embedded systems, enterprise solutions, and other technologies
Analyst Relations
Conference Representation
Content Placement
Coverage Results
International Exposure Launches
Media Relations
Message Development
Metrics and Analysis
Presentation Development
Spokesperson & Media Training
Strategic Program Development
Make your technology PR campaigns smart, multifaceted, and results driven.
Technology editors, analysts, and influencers are a tough crowd. They’re hard to impress, and they don’t put up with marketing fluff or entry-level account execs who don’t know a semiconductor from a solenoid.
Speak the language of your buyers and get their attention with a technology PR team that includes former technology editors and has deep, decades-long relationships with influencers in tech markets. Extend your reach with the latest public relations tools to identify and connect with editors and influencers.
Position your company to stand out from the competition.
Pitch your story every way possible—to the vertical, technology, and business publications and websites that your prospects read. Access a skilled B2B tech PR team with deep understanding of your technology and your customers’ needs.
Own the buzz at tradeshows and conferences.
Secure meetings with hard-to-get editors and influencers. Leverage targeted social media, capture contributed content, and receive interview support that gets you the visibility you deserve.
Deliver a cohesive, consistent brand experience.
Use an integrated marketing strategy to reach across channels and amplify your marketing efforts.
Featured Posts
The Technical Spokesperson Playbook: Moving from Performance to Proof
Traditional media training focuses on poise and deflection, but those tactics fall flat with trade editors. Discover HCI’s playbook for preparing technical spokespeople to communicate complex architectures, disarm challenge questions and bridge engineering reality directly to commercial value.
Fall 2026 Tradeshow Season Is Coming: Start Planning Now
With major industrial and technology tradeshows on the horizon, early preparation is key. Discover HCI’s time-tested conference roadmap to lock in messaging, prepare spokespeople for media interviews, optimize digital assets for AI search engines and drive high-intent buyers to your booth.
From Awareness to Authority: Why Podcasts Matter in B2B Tech Marketing Strategy
Podcasts have emerged as the highest engagement vehicle in the B2B tech marketing toolkit, but spoken authority doesn’t automatically equal AI discoverability. Discover how guest appearances build E-E-A-T, beat the AI shortcut trap, and how to tactically convert audio interviews into measurable AI visibility.
“Mobile Industrial Robots launched a new technology for automating in-house transportation in North America. As a Danish start up, we sought solid advice to strategically position our robotics and technology capabilities for this new market. HCI delivered this insight, actively pitching stories that inspired interviews and generated thousands of clippings, including feature stories in significant media. We achieved 400% growth that launch year—a result impossible without the expertise and excellent communication capabilities of the HCI team.”