B2B Technology Marketing & PR Blog
Insights from our teamHow To Market to Engineers: 5 Best Practices
Engineers are a tough audience for B2B tech marketers. Here are five guidelines on how to market to engineers—and how not to.
Why Generative AI Is a Marketing Tool — and Potential Boon to Creativity
While generative AI promises to streamline marketing and communications efforts, it won’t replace marketing teams anytime soon. Learn why.
The Five Ws of Lean, Effective Social Media Plans
A strong B2B social media plan requires that you go beyond tactics and tech and return to first principles. These five Ws cut through the clutter to make your social media plan smoother, more efficient and more effective. By Digital Marketing Manager Tamsen Tillson.
Which Conversions Matter? Metrics for Digital Ad Quality
Your B2B technology marketing team is laser-focused on conversions but are your digital ad conversions the right ones? If you can track from lead acquisition to sales opportunities and revenues, you have the power to optimize spend. By Carrine Greason, B2B tech writer and SEO specialist.
Warp Speed Ahead – 4 Keys to Google Ads for B2B Tech
Keeping up with your Google Ads account can feel like flying the Enterprise at warp speed through an asteroid field of digital marketing. Here are a few ways to get the most value from Google Ads in B2B tech marketing. By Carrine Greason, B2B tech writer and SEO specialist.
Do Your Buyer Personas Collect Dust?
An effective buyer persona offers real world insight into someone’s priorities, and how they think and weigh their options. Find out how a B2B tech marketing agency can build buyer personas that bring tangible ROI. By Kirsten Campbell, B2B Tech PR Specialist
Six Reasons In-Person Gatherings Are Best for Technology PR
Upon returning to in-person events, we were reminded time and again of how valuable it is to occasionally meet face to face, and how grateful for the opportunity Automate gave us to do so. By Kelly Wanlass and Tamsen Tillson
How To Get Quality Media Coverage for B2B Tech in a New World Order
Developments in B2B technologies like industrial automation, AI and embedded systems have massive impacts on society. Yet too often these stories can’t compete with consumer technology news. Here are tips to get coverage in B2B tech media. By Janice Hughes, Founder & CEO
B2B Emails: 3 Tips to Maximize Lead Nurturing
Expectations for digital marketing soared as the pandemic drove customers online. HCI offers these three simple tips to transform your B2B email marketing campaign into effective lead nurturing. By Amber De’Niese, Project Coordinator
SEO: 3 Hidden Factors That Impact Your Search Ranking
We all know how important SEO is to B2B websites. HCI explores three lesser-known factors that can have a major impact on your website’s search ranking. By Laurette Perrard, Senior Account Manager
How Clients Benefit from a Virtual B2B Tech Marketing Agency
HCI weighs in on the client benefits of the go-to-office vs. work-from-home debate, drawing on our team’s 20 years’ experience as a virtual B2B technology marketing and PR agency. By Amber De’Niese, Project Coordinator
Are Wire Services Worth the Investment for Technology Public Relations?
Many tech PR professionals recognize the necessity of press releases, but the return on investment of using a wire service is less certain. HCI presents some wire service pros and cons to help you make the right decision. By Kelly Wanlass, Senior Media & PR Strategist
Activate Your Social Media Superpower
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your B2B tech brand, reaching directly into your customers’ inner worlds. But you must approach it as a powerful strategic and competitive force. By Tamsen Tillson, Digital Marketing Manager
Integrated B2B Tech Marketing Strategy Drives Connections
Connect your technology marketing plan across multiple platforms to deliver superior results and ROI. Our B2B tech clients benefit from integrated marketing plans set priorities and focus on what matters year-round. By Janice Hughes, Founder & CEO
Are Virtual Tradeshows Worth It? Make a Strategic Impact
It’s time to create your own agenda, whether within the structure of a technology event or alongside. As an exhibitor, a B2B tech company can make use of the advertising and marketing provided by event organizers while also doing your own thing. Most important, think outside of the virtual box.
HCI Turns 20
HCI Marketing and Communications Inc. turns 20 this month! As we look back, we celebrate two decades of strategic guidance, media attention and powerful content that enables sales and marketing teams in technology sectors to achieve their goals.
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HCI has marketing professionals in North America and Europe.
