The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
B2B Technology Marketing Agency
About Us
We grow B2B technology companies by (com)passionately and powerfully connecting our clients with influencers and buyers.
Our commitment to our clients
Collaboration and (com)passion
We grow your business by (com)passionately and powerfully connecting you with influencers and buyers to deliver results.
Your goals
What result do you want to see? Our top priority is to understand and fulfill your marketing objectives. We analyze what works best to drive that result, and then we make it happen.
Distinct audiences
Different audiences have the different needs. We roll up our sleeves to understand your markets and identify how to connect in powerful and engaging ways.
Buyer-focused campaigns
We start with insights and strategies and build from there. We flexibly customize a marketing program to reach your buyers and influencers.
Technology know how
A magical mix of tech gurus and B2B technology marketing experts maximizes the impact and originality of your program.
Messages that resonate
We craft messages and stories that differentiate your company and resonate with your buyers and audiences.
The right questions
We work together through challenges with inspired problem solving, going deep, and asking questions.
Delivering results
We integrate the audience connection into many forms of communication to drive awareness, understanding, trial, adoption, and loyalty. HCI’s strategic planning and repurposing of your content across multiple channels maximizes your ROI.
Our holistic approach delivers powerful results
Your product or service is elegant in its design, targeted in its focus, and unlike anything else in the market.
Similarly, our team is uniquely qualified to help you refine the messages that resonate with your targeted audiences. We then partner with you to build public awareness, in-depth content, and online presence to engage your prospects and drive your technology business forward.
“Reaching buyers drives every priority in a marketing program. Our clients are often surprised at the results of our buyer persona research program. They discover deep insight and set aside past intuition about their buyers in favor of generating business results. When you understand what motivates your buyers and adjust your marketing program to meet their needs, buyers start paying attention.”
“Working collaboratively with us, HCI assessed our market perception, analyzed our competition, and delivered valuable strategic and tactical guidance. Always responsive partners, they developed messaging and content that hit the right tone, fine-tuned SEO to focus on buyers, created effective ad campaigns for an account-based program, and wrote superb content always. Their ability to toggle between technical and creative modes made it easy for us to take our marketing program to the next level with excellence.”
