The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
Content Development Services
For robotics, industrial automation, cybersecurity, embedded systems, enterprise solutions, and other technologies
Strategic Content Plans
Blog Posts & Contributed Articles
Briefs & Brochures
Case Studies & Testimonials
Ebooks & White Papers
Emails & Newsletters
Infographics
Pillar Pages & Content Clusters
Press Releases
Product & Service Fact Sheets
Social Media Posts & Images
Vertical & Industry Pages
Videos & Vlogs
Webinars & Presentations
Websites
Translation Services
Create engaging content that communicates your industry leadership and complex products and services.
Your engineers, developers, and corporate visionaries speak a different language than most of the world—including most marketing and communications agencies. HCI speaks your language.
Get to market faster with a content development team that has an extensive background in engineering and B2B technology communications. We speak your language, ask probing questions that drive to the heart of your technology, and zero in on what makes it so cool. And we absorb technical information quickly.
Build momentum and buyer awareness.
No single piece of content moves markets. You need to build momentum and edge into buyers’ awareness every time they open an article, read a blog, or click a link. But you can’t afford to start from scratch with every piece of PR or marketing content.
Create the maximum amount of repurposed, targeted content for thought leadership, lead generation, and customer retention. Cost-effectively reinforce your message across vertical markets, buyer personas, media outlets, and digital marketing campaigns.
Achieve a cohesive, consistent brand experience.
Deliver technical content through integrated marketing strategies to provide a cohesive, consistent brand experience to focus and amplify your PR and marketing efforts.
“To position Atmel for acquisition, we aggressively promoted our assets in relevant markets and communities such as Maker Faire via a content campaign. HCI played a key role in this, writing 35 technical articles highlighting our solutions for real-world developers. The content HCI drafted was solid, requiring minor revisions. Without this, we could not have accomplished this aggressive strategy. The team always delivered well beyond our expectations.”
