Even for Amazing Technology, B2B Marketing Is Essential
Marketing your technology effectively requires going beyond traditional B2B tech marketing approaches to reach engineers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
HCI Marketing and Communications
Insight from our teamRecipe for Quality Technical Content for B2B PR and Marketing
Quality content is the active ingredient for B2B technology businesses, but whipping up quality content is difficult to do. By Dennie Theodore, Communications Trailblazer
Six Reasons In-Person Gatherings Are Best for Technology PR
Upon returning to in-person events, we were reminded time and again of how valuable it is to occasionally meet face to face, and how grateful for the opportunity Automate gave us to do so. By Kelly Wanlass and Tamsen Tillson
Are Virtual Tradeshows Worth It? Make a Strategic Impact
It’s time to create your own agenda, whether within the structure of a technology event or alongside. As an exhibitor, a B2B tech company can make use of the advertising and marketing provided by event organizers while also doing your own thing. Most important, think outside of the virtual box.
HCI Turns 20
HCI Marketing and Communications Inc. turns 20 this month! As we look back, we celebrate two decades of strategic guidance, media attention and powerful content that enables sales and marketing teams in technology sectors to achieve their goals.
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
