B2B Tech Marketing + Sales: Let’s Work Together

When the marketing team works with the sales team, companies generate more qualified leads and sales. By Dennie Theodore, Communications Trailblazer and HCI Board Member.

HCI Marketing and Communications

Insight from our team

B2B Tech Marketing + Sales: Let’s Work Together

B2B Tech Marketing | 3 min read

When the marketing team works with the sales team, companies generate more qualified leads and sales. By Dennie Theodore, Communications Trailblazer and HCI Board Member.

Spokesperson Training: Credibility, Control, and Confidence

Technology Public Relations | 3 min read

Your technology PR team lined up a dozens of press interviews for you! Are you ready? Author: Dennie Theodore, Communications Trailblazer and HCI Board Member

Even for Amazing Technology, B2B Marketing Is Essential

B2B Tech Marketing | 2 min read

Marketing your technology effectively requires going beyond traditional B2B tech marketing approaches to reach engineers. By Dennie Theodore, Communications Trailblazer and HCI Board Member

Smart industry robot arms for digital factory production technology showing automation manufacturing process of the Industry 4.0 or 4th industrial revolution and IOT software to control operation .

Recipe for Quality Technical Content for B2B PR and Marketing

Technical Content Marketing | 4 min read

Quality content is the active ingredient for B2B technology businesses, but whipping up quality content is difficult to do. By Dennie Theodore, Communications Trailblazer

Six Reasons In-Person Gatherings Are Best for Technology PR

Technology Public Relations | 3 min read

Upon returning to in-person events, we were reminded time and again of how valuable it is to occasionally meet face to face, and how grateful for the opportunity Automate gave us to do so. By Kelly Wanlass and Tamsen Tillson

Kelly Wanlass and Tamsen Tillson at Automate Show and Conference in Detroit

Are Virtual Tradeshows Worth It? Make a Strategic Impact

Technology Public Relations | 2 min read

It’s time to create your own agenda, whether within the structure of a technology event or alongside. As an exhibitor, a B2B tech company can make use of the advertising and marketing provided by event organizers while also doing your own thing. Most important, think outside of the virtual box.

HCI Turns 20

HCI News | 1 min read

HCI Marketing and Communications Inc. turns 20 this month! As we look back, we celebrate two decades of strategic guidance, media attention and powerful content that enables sales and marketing teams in technology sectors to achieve their goals.