When resources are tight, it’s tempting to rely on generative AI to fill your editorial calendar. However, that AI shortcut creates a critical blind spot: it doesn’t meet the needs of the modern B2B tech buying committee. From skeptical engineers demanding code viability to finance officers reviewing total cost of ownership (TCO), discover how to build a human-led, layered messaging strategy that actively engages every stakeholder across the full sales cycle.
HCI Marketing and Communications
Insight from our teamRethink Tech PR and Outbound Marketing: Cut Through the Noise
Get your message heard by B2B tech influencers and decision makers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
Rethink Strategic Messaging: Put Buyers First
In the B2B tech landscape, buyers seek partners who get them, not just vendors who sell to them. By Alex McLellan, B2B Tech Copywriter
Rethink B2B Buyer Personas for Better Results for Tech Companies
The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, B2B Tech Copywriter
B2B Tech Marketing + Sales: Let’s Work Together
When the marketing team works with the sales team, companies generate more qualified leads and sales. By Dennie Theodore, Communications Trailblazer and HCI Board Member.
Spokesperson Training: Credibility, Control, and Confidence
Your technology PR team lined up a dozens of press interviews for you! Are you ready? Author: Dennie Theodore, Communications Trailblazer and HCI Board Member
Even for Amazing Technology, B2B Marketing Is Essential
Marketing your technology effectively requires going beyond traditional B2B tech marketing approaches to reach engineers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
Recipe for Quality Technical Content for B2B PR and Marketing
Quality content is the active ingredient for B2B tech businesses, but whipping up quality content is difficult. By Dennie Theodore, Communications Trailblazer
Six Reasons In-Person Gatherings Are Best for Technology PR
We are reminded how valuable it is to meet face to face, and how grateful for the opportunity Automate gave us to do so. By Kelly Wanlass and Tamsen Tillson
Are Virtual Tradeshows Worth It? Make a Strategic Impact
It’s time to create your own agenda, whether within the structure of a technology event or alongside. As an exhibitor, a B2B tech company can make use of the advertising and marketing provided by event organizers while also doing your own thing. Most important, think outside of the virtual box.
HCI Turns 20
HCI Marketing and Communications Inc. turns 20 this month! As we look back, we celebrate two decades of strategic guidance, media attention and powerful content that enables sales and marketing teams in technology sectors to achieve their goals.
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.