The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
B2B Technology Marketing Agency
B2B Tech Marketing Services
For robotics, industrial automation, cybersecurity, embedded systems, enterprise solutions, and other technologies.
Increase awareness and drive results faster with strategic planning and multi-channel messaging. Add value to your business through market-savvy and technically fluent marketing professionals who extend your team across the spectrum of integrated marketing services for B2B technology companies.
Integrated Marketing
Strategic Marketing & Planning: Reach your audiences with messages that motivate B2B tech buyers and stay within budget with an experienced agency team that understands your market.
Messaging & Positioning: Set a consistent tone for content with key messages that help internal and external contacts understand what matters.
Buyer Personas: Use proven Buyer Persona Institute methodology to listen to your customers and prospects. Dig into their motivations, needs, and evaluation criteria to inform marketing programs that engage powerfully with target prospects.
Technology PR
Media & Analyst Relations: Achieve influencer understanding and promote your products and services to grow your brand as an industry leader.
Conferences & Trade Show Representation: Make your voice heard over the competition. Amplify your conference news by connecting with media influencers and press who highlight your events, products and services.
International Exposure: Reach beyond your home country to speak to influencers and engage technology buyers in all the regions of the world your company wants to target.
Spokesperson Training: Grow your team’s confidence and capabilities to address influencers and audiences with compelling and consistent messages.
Coverage Analysis: Track the reach of your technology public relations messages and see immediately what journalists say about your company.
Digital Marketing
Lead Generation & Nurturing: Engage prospects and customers in ways and with words relevant to their needs and stage of the buyer’s journey.
Social Media: Reach buyers where they live online in social media platforms. Deliver learning, value, trends, and thought leadership.
SEO & Analytics: Drive traffic to your website through search engine optimization and expand your reach by using the most relevant search terms of your audience.
SEM & Advertising: Lead prospects to compelling offers for lead generation and brand awareness.
Content Development
Content Creation: Convey your key messages to specific targets with language and content that are engaging and meaningful.
Content Placement: Place articles, blogs, white papers, and case studies in just the right publications to increase audience reach
“Using their in-depth knowledge of industry trends, the HCI team guided us on how to strategically position our news to maximize coverage in mainstream press. In their hands, survey results became thought leadership and they sought out proof points from vendors and automation customers that told a broader story and kept us front and center in coverage leading up to the show. HCI’s robotics’ media guru Kelly secured industry analysts and influencers on our speaker panels. Such capabilities were fundamental to us achieving our most successful AUTOMATE yet!”
