Marketing to elite engineers in AI, robotics, embedded & cyber requires more than tactics. This guide for CMOs & marketing leaders shares 5 strategic directives on using quantifiable proof, balancing lead generation with evidence, & arming internal champions for the sale.
Our Team
We think technology is cool. We thrive on complex selling propositions. And we can’t resist a challenge.
We’ve been engineers, journalists, marketers, and purchasing agents. And we’ve lived, learned, and worked around the world. With that background, we help you nail the nuances of communicating to different geographies and cultures, into a range of vertical markets, and to each of the buyer roles that have an impact on your sales process.
