The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
Our Team
We think technology is cool. We thrive on complex selling propositions. And we can’t resist a challenge.
We’ve been engineers, journalists, marketers, and purchasing agents. And we’ve lived, learned, and worked around the world. With that background, we help you nail the nuances of communicating to different geographies and cultures, into a range of vertical markets, and to each of the buyer roles that have an impact on your sales process.
