Generative search, peer communities, and dark social now obscure the bulk of the B2B tech purchase path. When prospects reject forms, the quest for traditional MQLs falls flat. Learn how technical brands can abandon form gates, establish ambient authority, arm multi-stakeholder committees, and capture genuine commercial demand.
TAMSEN TILLSON
Social Media, Content and Digital Strategist
People told Tamsen she was a gifted writer when she was just a little girl. And she took it to heart, earning a master’s Degree in journalism. Her unorthodox approach challenged and delighted sources, editors and readers throughout her 14 years as a business writer, most notably with The Globe & Mail, Canadian Business Magazine and the venerable Hollywood trade paper, Variety. Restlessness and a knack for all things digital led her into the world of marketing, design and web development in 2007. To Tamsen, code became poetry; Excel, a kind of Ferrari… The line between content and design blurred as her creative and techie personas developed and executed elegant solutions. She lives with her family in Ontario, is a perennial volunteer and never saw a cat she didn’t like.
A rising tide lifts all boats.
