Many B2B tech brands risk falling into the AI Shortcut Trap, trading technical authority for automated noise. Discover why human relationships and engineering-led narratives are the only ways to secure the earned media necessary to gain visibility in AI search.
TAMSEN TILLSON
Social Media, Content and Digital Strategist
People told Tamsen she was a gifted writer when she was just a little girl. And she took it to heart, earning a master’s Degree in journalism. Her unorthodox approach challenged and delighted sources, editors and readers throughout her 14 years as a business writer, most notably with The Globe & Mail, Canadian Business Magazine and the venerable Hollywood trade paper, Variety. Restlessness and a knack for all things digital led her into the world of marketing, design and web development in 2007. To Tamsen, code became poetry; Excel, a kind of Ferrari… The line between content and design blurred as her creative and techie personas developed and executed elegant solutions. She lives with her family in Ontario, is a perennial volunteer and never saw a cat she didn’t like.
A rising tide lifts all boats.
