Generative search, peer communities, and dark social now obscure the bulk of the B2B tech purchase path. When prospects reject forms, the quest for traditional MQLs falls flat. Learn how technical brands can abandon form gates, establish ambient authority, arm multi-stakeholder committees, and capture genuine commercial demand.
KC PRESCOTT
Graphic Designer
KC is both an entrepreneur and a daring website technician who uses creative reasoning to attempt the impossible and still achieve exceptional results. An experienced graphic artist, KC combines over a decade of visual communications and web design experience with innate creativity and technical savvy to deliver effective website designs, accurate technical diagrams, and a myriad of other graphical elements.
KC earned a degree in graphics design, is a former art director and webmaster, and is a master of everything technical, from file conversion to Photoshop. KC recently purchased Circuit Cellar and its sister publications. Also a skilled handyman, KC takes special care of his family, his garden, and his companies.
Don’t get limited by perspective.
