The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
ALEX McLELLAN
Copywriter
Passionate, creative, and curious, Alex is a born communicator. With a background that ranges from consumer public relations to regulation and finance, she consistently uses her skills to drive results, affect change and transformation, and tell compelling stories. A proponent of the Oxford comma, Alex has never met a blank page she didn’t like.
A multipotentialite, she nurtures her many passions and interests rather than specializing in one area. She’s always ready to take on projects outside of her main area of focus—an approach that helps her build relationships and make connections with diverse stakeholders.
Never a dull moment in her Toronto home, Alex lives with her partner, two sons, and two French bulldogs, Koda and Ashe. She loves film, fashion, food, and music and takes full advantage of the wealth of all four in the city.