The tech industry is not uniform. When sales cycles lengthen, executives often slash marketing budgets first. This blog breaks down the hidden cost of silence and provides 3 strategic reasons why continuous brand investment is essential to secure long-term growth.
ALLISON MATTINA
Client Services Director
Allison’s senior media experience and account management acumen has implemented award-winning media campaigns and nurtured long-term relationships with familiar companies, such as SC Johnson, Nestle, LG Electronics, and BMO, as well as Fortune 500 companies, including PepsiCo, Pfizer, and Abbott Laboratories. Allison’s leadership and management skills of such campaigns kept design teams, PR agencies, and advertisers focused on client objectives, ensuring they delivered unified messaging across all platforms, all within budget.
At HCI, this same skill set translates into unwavering focus on client objectives. She assesses activities, weighs results, and fine-tunes attention to client goals, ensuring that every action we take, every minute we spend is focused on what the client needs. With Allison at the helm of client services, HCI clients are in safe hands.
She lives in the woods of Canada with her sports-nut husband, is an empty-nester, and has a cat named Scratch who she’s still on the fence about after 15 or so years. Allison loves kayaking, camping, a good laugh, cooking new recipes for friends and family, and is serious about a strong cup of tea.
Being a good business partner means the client comes first.
