The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
CARRINE GREASON
B2B Technology Writer and SEO Specialist
Carrine tenaciously tackles complex topics – from AI to cybersecurity and embedded systems. With a penchant for details, she puts herself in the place of the target audience and delivers content and search ads that engage readers and generate leads. Then, with web technology skills, analytics and SEO, she brings buyers to the content.
As a former science museum docent, public relations account executive for Microsoft, marketing writer for IBM, and digital marketing maven for startups, she brings a wealth of communication experience to each client.
Always sporting a growth mindset, Carrine finds a trail to hike every place she goes, steps up to high-intensity interval training, and delves into scientific studies on health for fun. Carrine nurtured two whip-smart children and applies her passions through community service as a robotics coach and adult literacy tutor.
Keep peeling the onion until it makes sense.
