Marketing to elite engineers in AI, robotics, embedded & cyber requires more than tactics. This guide for CMOs & marketing leaders shares 5 strategic directives on using quantifiable proof, balancing lead generation with evidence, & arming internal champions for the sale.
KELLY WANLASS
Senior Media & PR Strategist
Creative, energetic, and with a solid ability to listen and understand diverse technical applications and complex market strategies, Kelly marries her technical expertise with her incredibly deep knowledge of PR. What you get—a passionate, tenacious professional fixed on delivering solid results. As a former writer for The Associated Press, Kelly knows how to tell a story, and her PR skills help her secure the best opportunities for her clients.
Success takes hard work. Commit to both.
