The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
KIRSTEN CAMPBELL
B2B Tech PR Strategist
Kirsten applies her creativity and verve for relationships and solution creation to get things done in marketing and communications. With studies in marketing and human resources, she is at home with external and internal corporate communications alike—from technology marketing to employer branding to new-hire onboarding. Kirsten has worked in B2B and consumer spaces as well as with companies of all sizes, from small businesses to publicly traded companies.
Kirsten is always primed to embrace a pesky problem, blank page, or new colleague. Described as a marketing tornado for the speed at which she produces results, Kirsten dives in and visualizes how to get projects and clients where they want to go. As a collaborative strategist and writer, Kirsten forges connections with people, including clients, buyers, and potential hires.
Kirsten is at home in Vancouver, BC, where she reads, cooks, and relaxes with her neighbors by lawn bowling and playing badminton. She also contributes her business wisdom as a mentor to university marketing students from her alma mater, the Beedie School of Business.