The tech industry is not uniform. When sales cycles lengthen, executives often slash marketing budgets first. This blog breaks down the hidden cost of silence and provides 3 strategic reasons why continuous brand investment is essential to secure long-term growth.
Marie Rivera
PR Specialist
One could say that Marie’s favorite expression is “over, under, through” as that’s the kind of determination she uses to champion a project from beginning to end. Boasting a successful track record as a team builder, Marie has inspired corporate culture shifts through events, internal communications, and employee engagement.
This tenacity and a passion for high-quality results drives her marketing plans. She combines in-depth knowledge of technology and consumer markets with hands-on experience to drive deliverables in public relations outreach and digital marketing across mixed-media platforms. Her extensive experience in both B2B and B2C adds an extra layer of innovation and creativity to every marketing and communications project she undertakes.
But Marie is not all about work. Although East Coast raised, her current playgrounds are the mountains and deserts of the U.S. Southwest. Whether hiking, camping, or skiing, you can rest assured that Celek, her yellow lab, walks alongside. Stuck at home? Then the sports channels rotate between college and pro sports—that is if she can’t get a ticket to the real live event!
Life is about progress, not perfection.
