The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
ROY SARKAR
Copywriter and Content Marketer
After years as an embedded software developer, Roy found his true passion lay within words, messaging, and calls to action. With keyboard and mouse, he blends his knack for creating compelling content with his technical experience for complex topics in AI, software development tools, fintech, and embedded systems.
As a software developer and technical writer, Roy helped companies like General Dynamics Canada and BlackBerry provide technology solutions to demanding customers in challenging environments. Through chief storyteller and senior content manager roles, he supported Rogue Wave Software, MindBridge, and AMETEK Crank in targeted campaigns that transformed features into value and value into understanding.
With the same keyboard and mouse, Roy writes speculative fiction and browses library collections under the supervision of the local housecat.
Avoid goto statements, unless it’s a CTA.
