The tech industry is not uniform. When sales cycles lengthen, executives often slash marketing budgets first. This blog breaks down the hidden cost of silence and provides 3 strategic reasons why continuous brand investment is essential to secure long-term growth.
SIOBHAN DOYLE
Creative Director
From Ireland and now nestled in the Pacific Northwest, Siobhan’s multidisciplinary design career started in finance and tech—experiences that influence her design philosophy. She embraces diverse perspectives and ideas that inform her work as a creative director.
On every project, she exudes a passion for collaboration and demonstrates a practical, strategic approach to design that balances aesthetics with client needs. With a positive outlook and can-do attitude, she embraces each constraint as an opportunity for innovative design.
Siobhan is a global traveler and enthusiast of bizarre art. When not masterminding design projects and art crafts, or coaching young soccer enthusiasts, you may find her training dogs to be good citizens, a reflection of her love for positive discipline and teamwork.
“The ultimate inspiration is the deadline.”
—Nolan Bushnell
—Nolan Bushnell
