Podcasts have emerged as the highest engagement vehicle in the B2B tech marketing toolkit, but spoken authority doesn’t automatically equal AI discoverability. Discover how guest appearances build E-E-A-T, beat the AI shortcut trap, and how to tactically convert audio interviews into measurable AI visibility.
TAMSEN TILLSON
Social Media, Content and Digital Strategist
People told Tamsen she was a gifted writer when she was just a little girl. And she took it to heart, earning a master’s Degree in journalism. Her unorthodox approach challenged and delighted sources, editors and readers throughout her 14 years as a business writer, most notably with The Globe & Mail, Canadian Business Magazine and the venerable Hollywood trade paper, Variety. Restlessness and a knack for all things digital led her into the world of marketing, design and web development in 2007. To Tamsen, code became poetry; Excel, a kind of Ferrari… The line between content and design blurred as her creative and techie personas developed and executed elegant solutions. She lives with her family in Ontario, is a perennial volunteer and never saw a cat she didn’t like.
A rising tide lifts all boats.
