Marketing to elite engineers in AI, robotics, embedded & cyber requires more than tactics. This guide for CMOs & marketing leaders shares 5 strategic directives on using quantifiable proof, balancing lead generation with evidence, & arming internal champions for the sale.
CARLA SCHEUNEMANN
Business Services Associate
With over 17 years of experience in finance and administration working with large organizations, small businesses and non-profit organizations, Carla knows how to keep all the details of business and organization infrastructure ticking smoothly. Easy to get along with and with a heart for clients, Carla serves as a team member to HCI & its clients as well as the various volunteer and fundraising initiatives she adopts. Her latest groups: Girl Guides of Canada and COPE Service Dogs. To unwind, Carla heads outside with her family to ski, skate, hike or camp.
A great team makes all the difference.
