The tech industry is not uniform. When sales cycles lengthen, executives often slash marketing budgets first. This blog breaks down the hidden cost of silence and provides 3 strategic reasons why continuous brand investment is essential to secure long-term growth.
DIDI HUGHES
Chief Motivator and Happiness Control
Didi has stepped up to take over as HCI’s team mascot, filling the very large paws of Daisy and dog founder Natasha Blau Maus. She comes bearing impressive credentials, twice sweeping the field with wins in Best in Breed, Best in Opposite Sex, Best in Show at just 7 months. She went on to win Grand Champion and the Junior Field title and then raised three litters. Since joining the HCI team in March, she has taken over all welcoming as well as mastered break time, paddleboard, swimming, chipmunk and squirrel chasing. She would like you to know that you are welcome at any time and she will happily teach you how to do all of these things too—so long as you have dog treats.
