The tech industry is not uniform. When sales cycles lengthen, executives often slash marketing budgets first. This blog breaks down the hidden cost of silence and provides 3 strategic reasons why continuous brand investment is essential to secure long-term growth.
Our Team
We think technology is cool. We thrive on complex selling propositions. And we can’t resist a challenge.
We’ve been engineers, journalists, marketers, and purchasing agents. And we’ve lived, learned, and worked around the world. With that background, we help you nail the nuances of communicating to different geographies and cultures, into a range of vertical markets, and to each of the buyer roles that have an impact on your sales process.
