Marketing to elite engineers in AI, robotics, embedded & cyber requires more than tactics. This guide for CMOs & marketing leaders shares 5 strategic directives on using quantifiable proof, balancing lead generation with evidence, & arming internal champions for the sale.
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Insight from our teamIs Your Tech PR Driving Results? How to Measure What Matters
Are your technology PR efforts paying off? This guide helps B2B marketers identify the right metrics to prove their impact on business goals and revenue. By Allison Mattina, Client Services Director
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
