Here are three reasons your B2B technology company should maintain marketing momentum during a sales slump. By Kirsten Campbell, B2B Tech PR Strategist
B2B Technology MarketingInsight from our team
Engineers are a tough audience for B2B tech marketers. Here are five guidelines on how to market to engineers—and how not to. By Cheryl Berglund Coupé, Content & Communications Strategist
An effective buyer persona offers real world insight into someone’s priorities, and how they think and weigh their options. Find out how a B2B tech marketing agency can build buyer personas that bring tangible ROI. By Kirsten Campbell, B2B Tech PR Specialist
Expectations for digital marketing soared as the pandemic drove customers online. HCI offers these three simple tips to transform your B2B email marketing campaign into effective lead nurturing. By Amber De’Niese, Project Coordinator
HCI weighs in on the client benefits of the go-to-office vs. work-from-home debate, drawing on our team’s 20 years’ experience as a virtual B2B technology marketing and PR agency. By Amber De’Niese, Project Coordinator
Connect your technology marketing plan across multiple platforms to deliver superior results and ROI. Our B2B tech clients benefit from integrated marketing plans set priorities and focus on what matters year-round. By Janice Hughes, Founder & CEO
HCI has marketing professionals in North America and Europe.