Use B2B Tech Marketing to Shorten Your Sales Cycle
The best tools for B2B tech companies to build resilience are strategic digital marketing and technical communication. By Kirsten Campbell, B2B Tech PR Strategist.
How Many PR Agencies Do You Need to Reach Global Markets?Â
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The best tools for B2B tech companies to build resilience are strategic digital marketing and technical communication. By Kirsten Campbell, B2B Tech PR Strategist.
Tech companies that maintain and reallocate their B2B marketing spend to suit the economic context do best. By Kirsten Campbell, B2B Tech PR Strategist.
Marketing your technology effectively requires going beyond traditional B2B tech marketing approaches to reach engineers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
Here are three reasons your B2B technology company should maintain marketing momentum during a sales slump. By Kirsten Campbell, B2B Tech PR Strategist
Engineers are a tough audience for B2B tech marketers. Here are five guidelines on how to market to engineers—and how not to. By Cheryl Berglund Coupé, Content & Communications Strategist
An effective buyer persona offers real world insight into someone’s priorities, and how they think and weigh their options. Find out how a B2B tech marketing agency can build buyer personas that bring tangible ROI. By Kirsten Campbell, B2B Tech PR Specialist
Expectations for digital marketing soared as the pandemic drove customers online. HCI offers these three simple tips to transform your B2B email marketing campaign into effective lead nurturing. By Amber De’Niese, Project Coordinator
HCI weighs in on the client benefits of the go-to-office vs. work-from-home debate, drawing on our team’s 20 years’ experience as a virtual B2B technology marketing and PR agency. By Amber De’Niese, Project Coordinator
Connect your technology marketing plan across multiple platforms to deliver superior results and ROI. Our B2B tech clients benefit from integrated marketing plans set priorities and focus on what matters year-round. By Janice Hughes, Founder & CEO