Upon returning to in-person events, we were reminded time and again of how valuable it is to occasionally meet face to face, and how grateful for the opportunity Automate gave us to do so. By Kelly Wanlass and Tamsen Tillson
Technology Public RelationsInsight from our team
Developments in B2B technologies like industrial automation, AI and embedded systems have massive impacts on society. Yet too often these stories can’t compete with consumer technology news. Here are tips to get coverage in B2B tech media. By Janice Hughes, Founder & CEO
Many tech PR professionals recognize the necessity of press releases, but the return on investment of using a wire service is less certain. HCI presents some wire service pros and cons to help you make the right decision. By Kelly Wanlass, Senior Media & PR Strategist
It’s time to create your own agenda, whether within the structure of a technology event or alongside. As an exhibitor, a B2B tech company can make use of the advertising and marketing provided by event organizers while also doing your own thing. Most important, think outside of the virtual box.
HCI has marketing professionals in North America and Europe.