How Many PR Agencies Do You Need to Reach Global Markets?
Tech companies are challenged to keep multiple agencies up to date and get the agencies to work together. By Janice Hughes, B2B Tech Marketing and Technology PR Leader.
Technology Public Relations
Insight from our teamStart Planning for Your Next Tradeshow Today
As you prepare for your tradeshow, learn why the best time to start is today. By Carrine Greason, B2B Tech Marketing and Communications Specialist
Six Reasons In-Person Gatherings Are Best for Technology PR
Upon returning to in-person events, we were reminded time and again of how valuable it is to occasionally meet face to face, and how grateful for the opportunity Automate gave us to do so. By Kelly Wanlass and Tamsen Tillson
How To Get Quality Media Coverage for B2B Tech in a New World Order
Developments in B2B technologies like industrial automation, AI and embedded systems have massive impacts on society. Yet too often these stories can’t compete with consumer technology news. Here are tips to get coverage in B2B tech media. By Janice Hughes, Founder & CEO
Are Wire Services Worth the Investment for Technology Public Relations?
Many tech PR professionals recognize the necessity of press releases, but the return on investment of using a wire service is less certain. HCI presents some wire service pros and cons to help you make the right decision. By Kelly Wanlass, Senior Media & PR Strategist
Are Virtual Tradeshows Worth It? Make a Strategic Impact
It’s time to create your own agenda, whether within the structure of a technology event or alongside. As an exhibitor, a B2B tech company can make use of the advertising and marketing provided by event organizers while also doing your own thing. Most important, think outside of the virtual box.
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
