Generative search, peer communities, and dark social now obscure the bulk of the B2B tech purchase path. When prospects reject forms, the quest for traditional MQLs falls flat. Learn how technical brands can abandon form gates, establish ambient authority, arm multi-stakeholder committees, and capture genuine commercial demand.
Social Media for Tech Companies
Insight from our teamDigital Marketing for B2B Tech: Quick Wins for Fast Results
Grow your brand awareness and generate leads faster with three quick wins. By Carrine Greason, Digital Marketing Manager for B2B Tech
The Five Ws of Lean, Effective Social Media Plans
A B2B social media plan goes beyond tactics and tech and returns to first principles. Cut through the clutter. By Tamsen Tillson, Digital Marketing Manager
Activate Your Social Media Superpower
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your B2B tech brand, reaching directly into your customers’ inner worlds. But you must approach it as a powerful strategic and competitive force. By Tamsen Tillson, Digital Marketing Manager
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.