When the marketing team works with the sales team, companies generate more qualified leads and sales. By Dennie Theodore, Communications Trailblazer and HCI Board Member.
B2B Buyer Personas
Insight from our teamUse B2B Tech Marketing to Shorten Your Sales Cycle
The best tools for B2B tech companies to build resilience are strategic digital marketing and technical communication. By Kirsten Campbell, B2B Tech PR Strategist.
Do Your Buyer Personas Collect Dust?
An effective buyer persona offers real world insight into someone’s priorities, and how they think and weigh their options. Find out how a B2B tech marketing agency can build buyer personas that bring tangible ROI. By Kirsten Campbell, B2B Tech PR Specialist
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
