With major industrial and technology tradeshows on the horizon, early preparation is key. Discover HCI’s time-tested conference roadmap to lock in messaging, prepare spokespeople for media interviews, optimize digital assets for AI search engines and drive high-intent buyers to your booth.
Technology Conferences
Insight from our team7 Steps for Post-Show B2B Lead Nurturing
Months of planning go into a B2B tech conference, but what happens after the show is just as important as the event itself. Discover how to move beyond hot leads to nurture your entire booth list with technical depth and genuine value.
Spokesperson Training: Credibility, Control, and Confidence
Your technology PR team lined up a dozens of press interviews for you! Are you ready? Author: Dennie Theodore, Communications Trailblazer and HCI Board Member
Post-Show B2B Lead Nurturing: 7 Steps
Follow these steps for B2B tech marketers to build post-show lead nurturing campaigns that deliver results. By Elizabeth Trimble, Sr. Account Manager
Six Reasons In-Person Gatherings Are Best for Technology PR
We are reminded how valuable it is to meet face to face, and how grateful for the opportunity Automate gave us to do so. By Kelly Wanlass and Tamsen Tillson
Are Virtual Tradeshows Worth It? Make a Strategic Impact
It’s time to create your own agenda, whether within the structure of a technology event or alongside. As an exhibitor, a B2B tech company can make use of the advertising and marketing provided by event organizers while also doing your own thing. Most important, think outside of the virtual box.
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.