How Many PR Agencies Do You Need to Reach Global Markets?
Tech companies are challenged to keep multiple agencies up to date and get the agencies to work together. By Janice Hughes, B2B Tech Marketing and Technology PR Leader.
How Many PR Agencies Do You Need to Reach Global Markets?Â
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Tech companies are challenged to keep multiple agencies up to date and get the agencies to work together. By Janice Hughes, B2B Tech Marketing and Technology PR Leader.
Quality content is the active ingredient for B2B technology businesses, but whipping up quality content is difficult to do. By Dennie Theodore, Communications Trailblazer
Engineers are a tough audience for B2B tech marketers. Here are five guidelines on how to market to engineers—and how not to. By Cheryl Berglund Coupé, Content & Communications Strategist
While generative AI promises to streamline marketing and communications efforts, it won’t replace marketing teams anytime soon. Learn why. By Kirsten Campbell, B2B Tech PR Strategist