Even for Amazing Technology, B2B Marketing Is Essential
Marketing your technology effectively requires going beyond traditional B2B tech marketing approaches to reach engineers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
Even for Amazing Technology, B2B Marketing Is Essential  Read the Blog
Marketing your technology effectively requires going beyond traditional B2B tech marketing approaches to reach engineers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
Follow these steps for B2B tech marketers to build post-show lead nurturing campaigns that deliver results. By Elizabeth Trimble, Sr. Account Manager
Here are three reasons your B2B technology company should maintain marketing momentum during a sales slump. By Kirsten Campbell, B2B Tech PR Strategist
An effective buyer persona offers real world insight into someone’s priorities, and how they think and weigh their options. Find out how a B2B tech marketing agency can build buyer personas that bring tangible ROI. By Kirsten Campbell, B2B Tech PR Specialist
Expectations for digital marketing soared as the pandemic drove customers online. HCI offers these three simple tips to transform your B2B email marketing campaign into effective lead nurturing. By Amber De’Niese, Project Coordinator
HCI weighs in on the client benefits of the go-to-office vs. work-from-home debate, drawing on our team’s 20 years’ experience as a virtual B2B technology marketing and PR agency. By Amber De’Niese, Project Coordinator
Connect your technology marketing plan across multiple platforms to deliver superior results and ROI. Our B2B tech clients benefit from integrated marketing plans set priorities and focus on what matters year-round. By Janice Hughes, Founder & CEO