When resources are tight, it’s tempting to rely on generative AI to fill your editorial calendar. However, that AI shortcut creates a critical blind spot: it doesn’t meet the needs of the modern B2B tech buying committee. From skeptical engineers demanding code viability to finance officers reviewing total cost of ownership (TCO), discover how to build a human-led, layered messaging strategy that actively engages every stakeholder across the full sales cycle.
Digital Marketing for Tech
Insight from our team7 Steps for Post-Show B2B Lead Nurturing
Months of planning go into a B2B tech conference, but what happens after the show is just as important as the event itself. Discover how to move beyond hot leads to nurture your entire booth list with technical depth and genuine value.
Rethink Your Website: Why You Should Treat It Like Your Most Important Product
Is your B2B website helping or holding you back? Learn how to align design, UX, and messaging so it delivers for your business. By Elizabeth Trimble
Rethink SEO: Drive B2B Tech Buyers to Your Website
You have a technical product that you’d like to see rocket to the top of search results. By Carrine Greason, B2B Technology Writer and SEO Specialist
Rethink Tech PR and Outbound Marketing: Cut Through the Noise
Get your message heard by B2B tech influencers and decision makers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
Start Planning for Your Next Tradeshow Today
As you prepare for your tradeshow, learn why the best time to start is today. By Carrine Greason, B2B Tech Marketing and Communications Specialist
Post-Show B2B Lead Nurturing: 7 Steps
Follow these steps for B2B tech marketers to build post-show lead nurturing campaigns that deliver results. By Elizabeth Trimble, Sr. Account Manager
The Five Ws of Lean, Effective Social Media Plans
A B2B social media plan goes beyond tactics and tech and returns to first principles. Cut through the clutter. By Tamsen Tillson, Digital Marketing Manager
Which Conversions Matter? Metrics for Digital Ad Quality
Your B2B technology marketing team is laser-focused on conversions but are your digital ad conversions the right ones? By Carrine Greason, B2B Tech Writer
Warp Speed Ahead: 4 Keys to Google Ads for B2B Tech
Get the most value from Google Ads for B2B tech companies with these tips. By Carrine Greason, B2B Tech Writer and SEO Specialist
SEO: 3 Hidden Factors That Impact Your Search Ranking
We all know how important SEO is to B2B websites. HCI explores three lesser-known factors that can have a major impact on your website’s search ranking. By Laurette Perrard, Senior Account Manager
Activate Your Social Media Superpower
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your B2B tech brand, reaching directly into your customers’ inner worlds. But you must approach it as a powerful strategic and competitive force. By Tamsen Tillson, Digital Marketing Manager
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.