When the marketing team works with the sales team, companies generate more qualified leads and sales. By Dennie Theodore, Communications Trailblazer and HCI Board Member.
Digital Marketing for Tech
Insight from our teamStart Planning for Your Next Tradeshow Today
As you prepare for your tradeshow, learn why the best time to start is today. By Carrine Greason, B2B Tech Marketing and Communications Specialist
Post-Show B2B Lead Nurturing: 7 Steps
Follow these steps for B2B tech marketers to build post-show lead nurturing campaigns that deliver results. By Elizabeth Trimble, Sr. Account Manager
The Five Ws of Lean, Effective Social Media Plans
A strong B2B social media plan requires that you go beyond tactics and tech and return to first principles. These five Ws cut through the clutter to make your social media plan smoother, more efficient and more effective. By Tamsen Tillson, Digital Marketing Manager
Which Conversions Matter? Metrics for Digital Ad Quality
Your B2B technology marketing team is laser-focused on conversions but are your digital ad conversions the right ones? If you can track from lead acquisition to sales opportunities and revenues, you have the power to optimize spend. By Carrine Greason, B2B Tech Writer and SEO Specialist
Warp Speed Ahead: 4 Keys to Google Ads for B2B Tech
Keeping up with your Google Ads account can feel like flying the Enterprise at warp speed through an asteroid field of digital marketing. Here are a few ways to get the most value from Google Ads in B2B tech marketing. By Carrine Greason, B2B Tech Writer and SEO Specialist
SEO: 3 Hidden Factors That Impact Your Search Ranking
We all know how important SEO is to B2B websites. HCI explores three lesser-known factors that can have a major impact on your website’s search ranking. By Laurette Perrard, Senior Account Manager
Activate Your Social Media Superpower
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your B2B tech brand, reaching directly into your customers’ inner worlds. But you must approach it as a powerful strategic and competitive force. By Tamsen Tillson, Digital Marketing Manager
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
