When the marketing team works with the sales team, companies generate more qualified leads and sales. By Dennie Theodore, Communications Trailblazer and HCI Board Member.
Technical Content Marketing
Insight from our teamRecipe for Quality Technical Content for B2B PR and Marketing
Quality content is the active ingredient for B2B technology businesses, but whipping up quality content is difficult to do. By Dennie Theodore, Communications Trailblazer
Post-Show B2B Lead Nurturing: 7 Steps
Follow these steps for B2B tech marketers to build post-show lead nurturing campaigns that deliver results. By Elizabeth Trimble, Sr. Account Manager
How To Market to Engineers: 5 Best Practices
Engineers are a tough audience for B2B tech marketers. Here are five guidelines on how to market to engineers—and how not to. By Cheryl Berglund Coupé, Content & Communications Strategist
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
