Rethink Strategic Messaging: Put Buyers First

In the B2B tech landscape, buyers seek partners who get them, not just vendors who sell to them. By Alex McLellan, B2B Tech Copywriter

Kelly Wanlass

Insight from our team

Are Wire Services Worth the Investment for Technology Public Relations?

Technology Public Relations | 3 min read

Many tech PR professionals recognize the necessity of press releases, but the return on investment of using a wire service is less certain. HCI presents some wire service pros and cons to help you make the right decision. By Kelly Wanlass, Senior Media & PR Strategist

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