The tech industry is not uniform. When sales cycles lengthen, executives often slash marketing budgets first. This blog breaks down the hidden cost of silence and provides 3 strategic reasons why continuous brand investment is essential to secure long-term growth.
Kelly Wanlass
Insight from our teamThe Overlooked Advantage: Why Industry Analysts Belong in Your B2B Tech Marketing Playbook
Looking for an edge in a competitive B2B tech landscape? A smart analyst relations strategy could be your most underrated advantage. By Kelly Wanlass
Are Wire Services Worth the Investment for Technology Public Relations?
Many tech PR professionals recognize the necessity of press releases, but the return on investment of using a wire service is less certain. HCI presents some wire service pros and cons to help you make the right decision. By Kelly Wanlass, Senior Media & PR Strategist
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.