Generative search, peer communities, and dark social now obscure the bulk of the B2B tech purchase path. When prospects reject forms, the quest for traditional MQLs falls flat. Learn how technical brands can abandon form gates, establish ambient authority, arm multi-stakeholder committees, and capture genuine commercial demand.
Kelly Wanlass
Insight from our teamFall 2026 Tradeshow Season Is Coming: Start Planning Now
With major industrial and technology tradeshows on the horizon, early preparation is key. Discover HCI’s time-tested conference roadmap to lock in messaging, prepare spokespeople for media interviews, optimize digital assets for AI search engines and drive high-intent buyers to your booth.
The AI Shortcut Trap: Why Human Relationships Still Rule Tech PR
Many B2B tech brands risk falling into the AI Shortcut Trap, trading technical authority for automated noise. Discover why human relationships and engineering-led narratives are the only ways to secure the earned media necessary to gain visibility in AI search.
The Overlooked Advantage: Why Industry Analysts Belong in Your B2B Tech Marketing Playbook
Looking for an edge in a competitive B2B tech landscape? A smart analyst relations strategy could be your most underrated advantage. By Kelly Wanlass
Are Wire Services Worth the Investment for Technology Public Relations?
Many tech PR professionals recognize the necessity of press releases, but the return on investment of using a wire service is less certain. HCI presents some wire service pros and cons to help you make the right decision. By Kelly Wanlass, Senior Media & PR Strategist
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.