Podcasts have emerged as the highest engagement vehicle in the B2B tech marketing toolkit, but spoken authority doesn’t automatically equal AI discoverability. Discover how guest appearances build E-E-A-T, beat the AI shortcut trap, and how to tactically convert audio interviews into measurable AI visibility.
Tamsen Tillson
Insight from our teamThe Five Ws of Lean, Effective Social Media Plans
A B2B social media plan goes beyond tactics and tech and returns to first principles. Cut through the clutter. By Tamsen Tillson, Digital Marketing Manager
Activate Your Social Media Superpower
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your B2B tech brand, reaching directly into your customers’ inner worlds. But you must approach it as a powerful strategic and competitive force. By Tamsen Tillson, Digital Marketing Manager
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.