Tech content is more than an asset—it drives engagement, lead generation, and sales. By Roy Sarkar, B2B Tech Copywriter and Content Marketer
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Insight from our teamRethink Strategic Messaging: Put Buyers First
In the B2B tech landscape, buyers seek partners who get them, not just vendors who sell to them. By Alex McLellan, B2B Tech Copywriter
Rethink B2B Buyer Personas for Better Results for Tech Companies
The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, B2B Tech Copywriter
Tech Marketing & PR Objectives: Rethink Your Strategic Plan
It’s time to rethink B2B tech marketing and PR objectives. Here’s how. By Janice Hughes, B2B Tech Marketing and Technology PR Leader
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.