Are your technology PR efforts paying off? This guide helps B2B marketers identify the right metrics to prove their impact on business goals and revenue. By Allison Mattina, Client Services Director
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Insight from our teamHow to Market to Engineers: 5 Best Practices
Engineers are a tough audience for B2B tech marketers. Here are 5 guidelines on how to market to them—and how not to. By Cheryl Berglund Coupé
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.