Marketing to elite engineers in AI, robotics, embedded & cyber requires more than tactics. This guide for CMOs & marketing leaders shares 5 strategic directives on using quantifiable proof, balancing lead generation with evidence, & arming internal champions for the sale.
Cheryl Coupé
Insight from our teamHow to Market to Engineers: 5 Best Practices
Engineers are a tough audience for B2B tech marketers. Here are 5 guidelines on how to market to them—and how not to. By Cheryl Berglund Coupé
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.