Engineers are a tough audience for B2B tech marketers. Here are five guidelines on how to market to engineers—and how not to. By Cheryl Berglund Coupé, Content & Communications Strategist
Technical Content MarketingInsight from our team
While generative AI promises to streamline marketing and communications efforts, it won’t replace marketing teams anytime soon. Learn why. By Kirsten Campbell, B2B Tech PR Strategist
HCI has marketing professionals in North America and Europe.