When the marketing team works with the sales team, companies generate more qualified leads and sales. By Dennie Theodore, Communications Trailblazer and HCI Board Member.
Technical Content Marketing
Insight from our teamRecipe for Quality Technical Content for B2B PR and Marketing
Quality content is the active ingredient for B2B technology businesses, but whipping up quality content is difficult to do. By Dennie Theodore, Communications Trailblazer
How To Market to Engineers: 5 Best Practices
Engineers are a tough audience for B2B tech marketers. Here are five guidelines on how to market to engineers—and how not to. By Cheryl Berglund Coupé, Content & Communications Strategist
Why Generative AI Is a Marketing Tool — and Potential Boon to Creativity
While generative AI promises to streamline marketing and communications efforts, it won’t replace marketing teams anytime soon. Learn why. By Kirsten Campbell, B2B Tech PR Strategist
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
