The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
Digital Marketing for Tech Companies
Insight from our teamThe Five Ws of Lean, Effective Social Media Plans
A B2B social media plan goes beyond tactics and tech and returns to first principles. Cut through the clutter. By Tamsen Tillson, Digital Marketing Manager
Which Conversions Matter? Metrics for Digital Ad Quality
Your B2B technology marketing team is laser-focused on conversions but are your digital ad conversions the right ones? By Carrine Greason, B2B Tech Writer
Warp Speed Ahead: 4 Keys to Google Ads for B2B Tech
Get the most value from Google Ads for B2B tech companies with these tips. By Carrine Greason, B2B Tech Writer and SEO Specialist
SEO: 3 Hidden Factors That Impact Your Search Ranking
We all know how important SEO is to B2B websites. HCI explores three lesser-known factors that can have a major impact on your website’s search ranking. By Laurette Perrard, Senior Account Manager
Activate Your Social Media Superpower
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your B2B tech brand, reaching directly into your customers’ inner worlds. But you must approach it as a powerful strategic and competitive force. By Tamsen Tillson, Digital Marketing Manager
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
