A strong B2B social media plan requires that you go beyond tactics and tech and return to first principles. These five Ws cut through the clutter to make your social media plan smoother, more efficient and more effective. By Tamsen Tillson, Digital Marketing Manager
Digital Marketing for TechInsight from our team
Your B2B technology marketing team is laser-focused on conversions but are your digital ad conversions the right ones? If you can track from lead acquisition to sales opportunities and revenues, you have the power to optimize spend. By Carrine Greason, B2B Tech Writer and SEO Specialist
Keeping up with your Google Ads account can feel like flying the Enterprise at warp speed through an asteroid field of digital marketing. Here are a few ways to get the most value from Google Ads in B2B tech marketing. By Carrine Greason, B2B Tech Writer and SEO Specialist
We all know how important SEO is to B2B websites. HCI explores three lesser-known factors that can have a major impact on your website’s search ranking. By Laurette Perrard, Senior Account Manager
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your B2B tech brand, reaching directly into your customers’ inner worlds. But you must approach it as a powerful strategic and competitive force. By Tamsen Tillson, Digital Marketing Manager
HCI has marketing professionals in North America and Europe.