Here are three reasons your B2B technology company should maintain marketing momentum during a sales slump. By Kirsten Campbell, B2B Tech PR Strategist
B2B Lead GenerationInsight from our team
Your B2B technology marketing team is laser-focused on conversions but are your digital ad conversions the right ones? If you can track from lead acquisition to sales opportunities and revenues, you have the power to optimize spend. By Carrine Greason, B2B Tech Writer and SEO Specialist
Expectations for digital marketing soared as the pandemic drove customers online. HCI offers these three simple tips to transform your B2B email marketing campaign into effective lead nurturing. By Amber De’Niese, Project Coordinator
HCI has marketing professionals in North America and Europe.