The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, B2B Tech Copywriter
Integrated Marketing
Insight from our teamTech Marketing & PR Objectives: Rethink Your Strategic Plan
It’s time to rethink B2B tech marketing and PR objectives. Here’s how. By Janice Hughes, B2B Tech Marketing and Technology PR Leader
B2B Tech Marketing + Sales: Let’s Work Together
When the marketing team works with the sales team, companies generate more qualified leads and sales. By Dennie Theodore, Communications Trailblazer and HCI Board Member.
Change Creates B2B Tech Marketing Opportunities
Tech companies that maintain and reallocate their B2B marketing spend to suit the economic context do best. By Kirsten Campbell, B2B Tech PR Strategist.
Even for Amazing Technology, B2B Marketing Is Essential
Marketing your technology effectively requires going beyond traditional B2B tech marketing approaches to reach engineers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
Start Planning for Your Next Tradeshow Today
As you prepare for your tradeshow, learn why the best time to start is today. By Carrine Greason, B2B Tech Marketing and Communications Specialist
Integrated B2B Tech Marketing Strategy Drives Connections
Connect your technology marketing plan across multiple platforms to deliver superior results and ROI. Our B2B tech clients benefit from integrated marketing plans set priorities and focus on what matters year-round. By Janice Hughes, Founder & CEO
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
