In the B2B tech landscape, buyers seek partners who get them, not just vendors who sell to them. By Alex McLellan, B2B Tech Copywriter
Technical Content Marketing
Insight from our teamRethink B2B Buyer Personas for Better Results for Tech Companies
The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, B2B Tech Copywriter
Recipe for Quality Technical Content for B2B PR and Marketing
Quality content is the active ingredient for B2B tech businesses, but whipping up quality content is difficult. By Dennie Theodore, Communications Trailblazer
Post-Show B2B Lead Nurturing: 7 Steps
Follow these steps for B2B tech marketers to build post-show lead nurturing campaigns that deliver results. By Elizabeth Trimble, Sr. Account Manager
How to Market to Engineers: 5 Best Practices
Engineers are a tough audience for B2B tech marketers. Here are 5 guidelines on how to market to them—and how not to. By Cheryl Berglund Coupé
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
