Rethink B2B Buyer Personas for Better Results for Tech Companies

The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter

Technology Public Relations

Insight from our team

Spokesperson Training: Credibility, Control, and Confidence

Technology Public Relations | 3 min read

Your technology PR team lined up a dozens of press interviews for you! Are you ready? Author: Dennie Theodore, Communications Trailblazer and HCI Board Member

Smiling woman surrounded by microphones and other recording devices

How Many PR Agencies Do You Need to Reach Global Markets?

Technology Public Relations | 3 min read

Tech companies are challenged to keep multiple agencies up to date and get them to work together. By Janice Hughes, B2B Tech Marketing and Technology PR Leader.

Start Planning for Your Next Tradeshow Today

Technology Public Relations | 4 min read

As you prepare for your tradeshow, learn why the best time to start is today. By Carrine Greason, B2B Tech Marketing and Communications Specialist

Photo of a tradeshow planning Gantt chart on a laptop.

Six Reasons In-Person Gatherings Are Best for Technology PR

Technology Public Relations | 3 min read

We are reminded how valuable it is to meet face to face, and how grateful for the opportunity Automate gave us to do so. By Kelly Wanlass and Tamsen Tillson

Kelly Wanlass and Tamsen Tillson at Automate Show and Conference in Detroit

How To Get Quality Media Coverage for B2B Tech

Technology Public Relations | 3 min read

Developments in industrial automation, AI, and embedded systems have big impacts. Get more coverage in B2B tech media. By Janice Hughes, Founder & CEO

Illustration of hand holding megaphone reaching up over a pile of newspapers in front of a dark city skyline.

Are Wire Services Worth the Investment for Technology Public Relations?

Technology Public Relations | 3 min read

Many tech PR professionals recognize the necessity of press releases, but the return on investment of using a wire service is less certain. HCI presents some wire service pros and cons to help you make the right decision. By Kelly Wanlass, Senior Media & PR Strategist

Illustration of megaphones reaching to the sky

Are Virtual Tradeshows Worth It? Make a Strategic Impact

Technology Public Relations | 2 min read

It’s time to create your own agenda, whether within the structure of a technology event or alongside. As an exhibitor, a B2B tech company can make use of the advertising and marketing provided by event organizers while also doing your own thing. Most important, think outside of the virtual box.

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HCI has marketing professionals in North America and Europe.