The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
Technical Content Development
Insight from our teamHow Many PR Agencies Do You Need to Reach Global Markets?
Tech companies are challenged to keep multiple agencies up to date and get them to work together. By Janice Hughes, B2B Tech Marketing and Technology PR Leader.
Recipe for Quality Technical Content for B2B PR and Marketing
Quality content is the active ingredient for B2B tech businesses, but whipping up quality content is difficult. By Dennie Theodore, Communications Trailblazer
How To Market to Engineers: 5 Best Practices
Engineers are a tough audience for B2B tech marketers. Here are 5 guidelines on how to market to them—and how not to. By Cheryl Berglund Coupé
Why Generative AI Is a Marketing Tool and Boon to Creativity
While generative AI promises to streamline marketing and communications, it won’t replace marketing teams soon. By Kirsten Campbell, Tech PR Strategist
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
