The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
B2B Technology Marketing
Insight from our teamUse B2B Tech Marketing to Shorten Your Sales Cycle
The best tools for B2B tech companies to build resilience are strategic digital marketing and technical communication. By Kirsten Campbell, B2B Tech PR Strategist.
Change Creates B2B Tech Marketing Opportunities
Tech companies that maintain and reallocate their B2B marketing spend to suit the economic context do best. By Kirsten Campbell, B2B Tech PR Strategist.
Even for Amazing Technology, B2B Marketing Is Essential
Marketing your technology effectively requires going beyond traditional B2B tech marketing approaches to reach engineers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
Maintain Marketing Momentum During a Recession: 3 Reasons
Here are three reasons your B2B technology company should maintain marketing momentum during a sales slump. By Kirsten Campbell, B2B Tech PR Strategist
How To Market to Engineers: 5 Best Practices
Engineers are a tough audience for B2B tech marketers. Here are 5 guidelines on how to market to them—and how not to. By Cheryl Berglund Coupé
Do Your Buyer Personas Collect Dust? Get Real-World Value
Find out how a B2B tech marketing agency can build buyer personas that bring tangible ROI. By Kirsten Campbell, B2B Tech PR Specialist
B2B Emails: 3 Tips for Better Lead Nurturing
Expectations for digital marketing soared as the pandemic drove customers online. HCI offers these three simple tips to transform your B2B email marketing campaign into effective lead nurturing. By Amber De’Niese, Project Coordinator
How Clients Benefit from a Virtual B2B Tech Marketing Agency
HCI weighs in on the client benefits of the go-to-office vs. work-from-home debate, drawing on our team’s 20 years’ experience as a virtual B2B technology marketing and PR agency. By Amber De’Niese, Project Coordinator
Integrated B2B Tech Marketing Strategy Drives Connections
Connect your technology marketing plan across multiple platforms to deliver superior results and ROI. Our B2B tech clients benefit from integrated marketing plans set priorities and focus on what matters year-round. By Janice Hughes, Founder & CEO
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HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
