The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
B2B Technology Marketing & PR Blog
Insights from our teamRethink B2B Buyer Personas for Better Results for Tech Companies
The authentic voices of tech buyers shine through in these personas. Transform personas into marketing insights. By Alex McLellan, Copywriter
Tech Marketing & PR Objectives: Rethink Your Strategic Plan
It’s time to rethink B2B tech marketing and PR objectives. Here’s how. By Janice Hughes, B2B Tech Marketing and Technology PR Leader
B2B Tech Marketing + Sales: Let’s Work Together
When the marketing team works with the sales team, companies generate more qualified leads and sales. By Dennie Theodore, Communications Trailblazer and HCI Board Member.
Spokesperson Training: Credibility, Control, and Confidence
Your technology PR team lined up a dozens of press interviews for you! Are you ready? Author: Dennie Theodore, Communications Trailblazer and HCI Board Member
How Many PR Agencies Do You Need to Reach Global Markets?
Tech companies are challenged to keep multiple agencies up to date and get them to work together. By Janice Hughes, B2B Tech Marketing and Technology PR Leader.
Use B2B Tech Marketing to Shorten Your Sales Cycle
The best tools for B2B tech companies to build resilience are strategic digital marketing and technical communication. By Kirsten Campbell, B2B Tech PR Strategist.
Change Creates B2B Tech Marketing Opportunities
Tech companies that maintain and reallocate their B2B marketing spend to suit the economic context do best. By Kirsten Campbell, B2B Tech PR Strategist.
Even for Amazing Technology, B2B Marketing Is Essential
Marketing your technology effectively requires going beyond traditional B2B tech marketing approaches to reach engineers. By Dennie Theodore, Communications Trailblazer and HCI Board Member
Recipe for Quality Technical Content for B2B PR and Marketing
Quality content is the active ingredient for B2B tech businesses, but whipping up quality content is difficult. By Dennie Theodore, Communications Trailblazer
Start Planning for Your Next Tradeshow Today
As you prepare for your tradeshow, learn why the best time to start is today. By Carrine Greason, B2B Tech Marketing and Communications Specialist
Post-Show B2B Lead Nurturing: 7 Steps
Follow these steps for B2B tech marketers to build post-show lead nurturing campaigns that deliver results. By Elizabeth Trimble, Sr. Account Manager
Maintain Marketing Momentum During a Recession: 3 Reasons
Here are three reasons your B2B technology company should maintain marketing momentum during a sales slump. By Kirsten Campbell, B2B Tech PR Strategist
How To Market to Engineers: 5 Best Practices
Engineers are a tough audience for B2B tech marketers. Here are 5 guidelines on how to market to them—and how not to. By Cheryl Berglund Coupé
Why Generative AI Is a Marketing Tool and Boon to Creativity
While generative AI promises to streamline marketing and communications, it won’t replace marketing teams soon. By Kirsten Campbell, Tech PR Strategist
The Five Ws of Lean, Effective Social Media Plans
A B2B social media plan goes beyond tactics and tech and returns to first principles. Cut through the clutter. By Tamsen Tillson, Digital Marketing Manager
Which Conversions Matter? Metrics for Digital Ad Quality
Your B2B technology marketing team is laser-focused on conversions but are your digital ad conversions the right ones? By Carrine Greason, B2B Tech Writer
Warp Speed Ahead: 4 Keys to Google Ads for B2B Tech
Get the most value from Google Ads for B2B tech companies with these tips. By Carrine Greason, B2B Tech Writer and SEO Specialist
Do Your Buyer Personas Collect Dust? Get Real-World Value
Find out how a B2B tech marketing agency can build buyer personas that bring tangible ROI. By Kirsten Campbell, B2B Tech PR Specialist
Six Reasons In-Person Gatherings Are Best for Technology PR
We are reminded how valuable it is to meet face to face, and how grateful for the opportunity Automate gave us to do so. By Kelly Wanlass and Tamsen Tillson
How To Get Quality Media Coverage for B2B Tech
Developments in industrial automation, AI, and embedded systems have big impacts. Get more coverage in B2B tech media. By Janice Hughes, Founder & CEO
B2B Emails: 3 Tips for Better Lead Nurturing
Expectations for digital marketing soared as the pandemic drove customers online. HCI offers these three simple tips to transform your B2B email marketing campaign into effective lead nurturing. By Amber De’Niese, Project Coordinator
SEO: 3 Hidden Factors That Impact Your Search Ranking
We all know how important SEO is to B2B websites. HCI explores three lesser-known factors that can have a major impact on your website’s search ranking. By Laurette Perrard, Senior Account Manager
How Clients Benefit from a Virtual B2B Tech Marketing Agency
HCI weighs in on the client benefits of the go-to-office vs. work-from-home debate, drawing on our team’s 20 years’ experience as a virtual B2B technology marketing and PR agency. By Amber De’Niese, Project Coordinator
Are Wire Services Worth the Investment for Technology Public Relations?
Many tech PR professionals recognize the necessity of press releases, but the return on investment of using a wire service is less certain. HCI presents some wire service pros and cons to help you make the right decision. By Kelly Wanlass, Senior Media & PR Strategist
Activate Your Social Media Superpower
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your B2B tech brand, reaching directly into your customers’ inner worlds. But you must approach it as a powerful strategic and competitive force. By Tamsen Tillson, Digital Marketing Manager
Integrated B2B Tech Marketing Strategy Drives Connections
Connect your technology marketing plan across multiple platforms to deliver superior results and ROI. Our B2B tech clients benefit from integrated marketing plans set priorities and focus on what matters year-round. By Janice Hughes, Founder & CEO
Are Virtual Tradeshows Worth It? Make a Strategic Impact
It’s time to create your own agenda, whether within the structure of a technology event or alongside. As an exhibitor, a B2B tech company can make use of the advertising and marketing provided by event organizers while also doing your own thing. Most important, think outside of the virtual box.
HCI Turns 20
HCI Marketing and Communications Inc. turns 20 this month! As we look back, we celebrate two decades of strategic guidance, media attention and powerful content that enables sales and marketing teams in technology sectors to achieve their goals.
Topics
Let's connect.
HCI has marketing professionals in North America and Europe.
HCI has marketing professionals in North America and Europe.
